IHG Your Rate

IHG
Branding

IHG Your Rate

Problem

Online Travel Agencies (OTAs) remove IHG from the equation by providing a one-stop shop for booking, which hurts sales and takes away the ability to sell an experience that is more customized and profitable.

Your Rate, a brand-led, member-only price guarantee that the lowest available rates can be found exclusively by booking through IHG.com.

Solution

Too Many Damn Cooks 

It was a grueling 2 months.

Between going toe-to-toe with agencies like Ogilvy & Mather and Interbrand, round after round of grueling review, and countless changes coming from left and right, I was beat. The creative was the easy part, but the translations were what killed us; without the intimate knowledge of our sites that my team possesses, their solutions to our problems didn’t account for correct sizing, navigation, and so on. But I managed; I took the deck we were given and turned it into over 250 assets in 4 different languages in the span of one week. It took alot of doing, and here's just a small taste of how we got it done:

Too Many Damn Cooks 

It was a grueling 2 months.

Between going toe-to-toe with agencies like Ogilvy & Mather and Interbrand, round after round of grueling review, and countless changes coming from left and right, I was beat. The creative was the easy part, but the translations were what killed us; without the intimate knowledge of our sites that my team possesses, their solutions to our problems didn’t account for correct sizing, navigation, and so on. But I managed; I took the deck we were given and turned it into over 250 assets in 4 different languages in the span of one week. It took alot of doing, and here's just a small taste of how we got it done:

THE BID

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THE BID

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THE BUY

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THE BUY

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Not only did we succeed, but the campaign launched on time across 8 different brands, with assets distributed online, on social media & via other affiliate media.

But that was just round 1. I would go on to work on the next three iterations of creative for Your Rate, creating a total of over 1200 individual assets over the period of a year. Just thinking back now to that time makes me break out in a sweat.

Not only did we succeed, but the campaign launched on time across 8 different brands, with assets distributed online, on social media & via other affiliate media.

But that was just round 1. I would go on to work on the next three iterations of creative for Your Rate, creating a total of over 1200 individual assets over the period of a year. Just thinking back now to that time makes me break out in a sweat.

Keep exploring?

Keep exploring?

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