OshKosh B'Gosh Iconography

Carter's/OKBG
UX

OshKosh B'Gosh Iconography

Problem

Sell childrens clothes in an incredibly saturated, cut-throat market.

Provide a best of class, consistent presentation to create relevant, impactful, well-rounded campaigns that deliver a one-two punch of brand and value.

Solution

Had you asked me years ago what type of job i'd get coming out of school, i guarantee that the answer would not have had anything to do with children's clothing.

 

In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.

Had you asked me years ago what type of job i'd get coming out of school, i guarantee that the answer would not have had anything to do with children's clothing.

 

In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.

A FORAY INTO ICONOGRAPHY

In addition to supplementing the needs of the marketing team, my team also aided in the establishment of new UI/UX ideas. One of the biggest projects I worked on at OKBG was the iconography initiative, which added value and information to the Product Description Pages. I had to pass this project on to other designers when I left the company, but my work laid much of the groundwork for the final product.

A FORAY INTO ICONOGRAPHY

In addition to supplementing the needs of the marketing team, my team also aided in the establishment of new UI/UX ideas. One of the biggest projects I worked on at OKBG was the iconography initiative, which added value and information to the Product Description Pages. I had to pass this project on to other designers when I left the company, but my work laid much of the groundwork for the final product.

The icons, as they display on the Product Description Page
The icons, as they display on the Product Description Page

Keep exploring?

Keep exploring?

Keep exploring?