Sell childrens clothes in an incredibly saturated, cut-throat market.
Provide a best of class, consistent presentation to create relevant, impactful, well-rounded campaigns that deliver a one-two punch of brand and value.
In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.
Those clothing laydowns didn't shoot themselves. Stakeholders would come to my team with an ask; sell X of this type of product on X day. That was all the direction we have, and I loved it. Working closely with our photography studio in West Midtown, I helped to direct over 50 clothing shoots in my tenure, which were used across all platforms for email promotions, site heroes, social media, and more.