OshKosh B'gosh Iconography

OshKosh B'gosh Iconography

OshKosh B'gosh Iconography

Carter's/OKBG
  –  
12
.
20
.
2015
3 lines of icons, featuring two-tone linework and rounded corners. The one in the foreground is a magnifying glass icon, followed by a checklist icon

problem

Sell childrens clothes in an incredibly saturated, cut-throat market.

solution

Provide a best of class, consistent presentation to create relevant, impactful, well-rounded campaigns that deliver a one-two punch of brand and value.

A group of kids, two boys and two girls, all wearing denim, lined up in front of a white wall. They're all making funny faces
A group of kids, two boys and two girls, all wearing denim, lined up in front of a white wall. They're all making funny faces
A group of kids, two boys and two girls, all wearing denim, lined up in front of a white wall. They're all making funny faces
A group of kids, two boys and two girls, all wearing denim, lined up in front of a white wall. They're all making funny faces

HAD YOU ASKED ME YEARS AGO WHAT TYPE OF JOB I'D GET COMING OUT OF SCHOOL, I GUARANTEE THAT THE ANSWER WOULD NOT HAVE HAD ANYTHING TO DO WITH CHILDREN'S CLOTHING.

In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.

All the icons laid on top of a marble backdrop
All the icons laid on top of a marble backdrop
All the icons laid on top of a marble backdrop
All the icons laid on top of a marble backdrop

A FORAY INTO ICONOGRAPHY

In addition to supplementing the needs of the marketing team, my team also aided in the establishment of new UI/UX ideas. One of the biggest projects I worked on at OKBG was the iconography initiative, which added value and information to the Product Description Pages. The team was super pleased with how these turned out, and so was I; they're playful and fun while also getting the meaning of their terminology across, definitively.

The icons as displayed on the OshKosh product details page
The icons as displayed on the OshKosh product details page
The icons as displayed on the OshKosh product details page
The icons as displayed on the OshKosh product details page