Sell childrens clothes in an incredibly saturated, cut-throat market.
Provide a best of class, consistent presentation to create relevant, impactful, well-rounded campaigns that deliver a one-two punch of brand and value.
In retrospect, I don't think I could have found a better fit. Not only did I discover growth opportunities that I was not expecting, but I was also able to help re-energize a time-tried brand as it struggled to enter the 21st century. In design school, you tackle the exterior of the brand; the color scheme, target market, mark, et cetera. However, with OshKosh I was given the opportunity to help shape the interior of the brand a la the experience, which has inspired my work more than I ever thought kids' clothes could.
In addition to supplementing the needs of the marketing team, my team also aided in the establishment of new UI/UX ideas. One of the biggest projects I worked on at OKBG was the iconography initiative, which added value and information to the Product Description Pages. The team was super pleased with how these turned out, and so was I; they're playful and fun while also getting the meaning of their terminology across, definitively.