Sciflies

Sciflies

Sciflies

Sciflies
  –  
06
.
16
.
2016
An image of a person dancing in a wheelchair, as mocked up on a website on the screen of a Macbook Pro.

problem

Lack of funding can plague science projects from start to finish, preventing some potentially world-altering enterprises from ever becoming real scientific cannon. 

solution

SciFlies is looking to change the field of science through a crowdsourcing platform dedicated specifically to advancing the field of science by alleviating the pressure of the financial burden. The brand and website should reflect these value and goals in a modern, clean fashion.

An alternate image of the mockup on a website on the screen of a Macbook Pro.
An alternate image of the mockup on a website on the screen of a Macbook Pro.
An alternate image of the mockup on a website on the screen of a Macbook Pro.
An alternate image of the mockup on a website on the screen of a Macbook Pro.

Aiming higher.

I should start by saying
that, before my colleague passed my their contact information, SciFlies had
already been formed and running for a few years out of the University of South
Florida in Tampa. Name for the founders of the company, the Fries family, I imagine
"SciFlies" sounded better than "SciFries", and so a
trademark was born.

My job was to take their old experience (A slammed together wordpress
site, helmed with a logo featuring a bee, of all things) and make it 
.
That said, the most important perameter be that I work within the already
established name and trajectory of the brand, and the concept of flight. With
these things in mind, I developed "The Kite".

A sketch of a logo, done in pencil. The logo is hexagonal, a slight abstraction of a kite.
A sketch of a logo, done in pencil. The logo is hexagonal, a slight abstraction of a kite.
A sketch of a logo, done in pencil. The logo is hexagonal, a slight abstraction of a kite.
A sketch of a logo, done in pencil. The logo is hexagonal, a slight abstraction of a kite.

SCI-FLIES, GET IT?

Like I said, originally the groups logo featured a bee highlighted by some sort of honeycomb pattern. A pattern which, ultimately, I would pay homage to with "The Kite".

There are many different representations of flight, but the kite was unique of all of them because it conveyed both whimsical and scientific elements. Planes, birds, or other delineations may have been misconstrued for some other type of company, but a kite is simple yet elegant.

A mockup of different stationary for the brand, featuring rich oranges and deep greys. It includes a letter, letterhead, pencils, notebook, and business cards.
A mockup of different stationary for the brand, featuring rich oranges and deep greys. It includes a letter, letterhead, pencils, notebook, and business cards.
A mockup of different stationary for the brand, featuring rich oranges and deep greys. It includes a letter, letterhead, pencils, notebook, and business cards.
A mockup of different stationary for the brand, featuring rich oranges and deep greys. It includes a letter, letterhead, pencils, notebook, and business cards.

FINISHING TOUCHES

A modish touch was required to attain a certain level of sophistication that is associated with the field of science; a plain kite just wouldn't cut it. With this in mind, the final mark exudes purposeful minimalism. The concept of SciFlies is complex, and I wanted to break that down to its most base with this mark. 

The hexagonal shape, mixed with an asymmetrical composition, lends to upwards flight, but more specifically one with an unconventional trajectory.  

WWW.SCIFLIES.ORG

The website design mockup was the last piece of collateral I sent to the Fries. Based on websites they enjoyed, the site was supposed to feature large articles at the top, an easy to use search navigation, and a comprehensive ecommerce component. I had plans to dig deeper (read: responsive, commerce flow, UI charts, et cetera), but the company opted to outsource these plans.

Sciflies launched anew in November of 2011.

However, momentum fades.

After running the site for a few years, the Fries left the project to pursue more fruitful efforts. Read more about the failed launch here.

The final logo, in bright orange and deep grey, with the word "SCIFLIES" next to it in all caps. The logo is laid on top of a light wood background.
The final logo, in bright orange and deep grey, with the word "SCIFLIES" next to it in all caps. The logo is laid on top of a light wood background.
The final logo, in bright orange and deep grey, with the word "SCIFLIES" next to it in all caps. The logo is laid on top of a light wood background.
The final logo, in bright orange and deep grey, with the word "SCIFLIES" next to it in all caps. The logo is laid on top of a light wood background.