IHG Simplified Login

IHG Simplified Login

IHG Simplified Login

IHG
  –  
12
.
17
.
2019

problem

Since the launch of IHG Rewards Club in 1983 (then Priority Club Rewards), members have used a PIN number to access their account information. But now, in 2019, PINs are considered to be the least secure method available to secure data.

solution

To get current, IHG launched the Simplified Login project to enable guests to better secure their accounts with the use of passwords. However, changing a system that had been in place for 36 years would prove to be no simple task.....

A futuristic hotel located inside a quarry across from a raging waterfall
A futuristic hotel located inside a quarry across from a raging waterfall
A futuristic hotel located inside a quarry across from a raging waterfall
A futuristic hotel located inside a quarry across from a raging waterfall

The PIN  Problem.

These days, logging into an account (securely) happens in the blink of an eye. Improvements like social login, computer-generated passwords, and two-step authentication make securing users important data easier than ever. These improvements also make it painfully obvious whenever we encounter an experience that is subpar when it comes to security.

Unofrunately, that's been the situation at IHG for some time now. In the daily feedback report we subscribe to, users professional and casual alike have long since griped about our PIN system, and rightfully so – a 4 digit pin has a maximum of 10,000 permutations, whereas a 10 digit password can have over 59,873,693,923,837,900,000 possibilities. That's a huge difference.

IHG had known and been working on the solution to this problem for years, and there's three reasons it took so long to fix: updating systems, converting a trememdnous member base, all while modifying a site with hundreds of thousands of pages.

Getting Started

Taking the Lead

Apple products displaying various states of the new Login Experience
Apple products displaying various states of the new Login Experience
Apple products displaying various states of the new Login Experience
Apple products displaying various states of the new Login Experience

Secure.

Apple products displaying various states of Simplified Login
Apple products displaying various states of Simplified Login
Apple products displaying various states of Simplified Login
Apple products displaying various states of Simplified Login